Chopard, the family watch and jewellery Maison founded in 1860, is distinguished by its extraordinary creativity and its ability to interpret the aspirations of today’s men and women through its contemporary creations. For its annual exhibition at the Gstaad Palace hotel, the Maison has chosen to celebrate one of its most iconic collections: Ice Cube.
Edgy and sleek, urban and modern, the Ice Cube collection plays with the aesthetic of the cube and its multiple facets, freely combining yellow, white or rose gold in polished or diamond-set versions. The result is a strong and distinctive identity, reflecting that of the woman who wears them.
Who better than a Family, whose Maison is passed on from generation to generation, to grasp the significance of a responsible approach to creation? For this iconic collection, Chopard has chosen to work with ethical gold certified Fairmined, which it has been using since 2013 for various models in its Haute Joaillerie and Haute Horlogerie lines.